As a Chief Growth Officer, I’ve found that there are many reasons to market something — whether it be as a business or an individual. Sales, lead generation, and brand awareness are a few that jump to mind. In a market overcrowded with information, establishing a brand as a thought leader in an industry is another key aspect of…
Thought leaders are often perceived as experts in their field, and developing this level of authority can be a powerful way to gain influence, credibility, and recognition in your industry. In fact, 54% of Decision-Makers – and 48% of the C-Suite – say they spend more than 1 hour per week reading and reviewing thought leadership. Thought leaders are…
Women are systematically discriminated against in the business environment. This is a fact that is hard to dispute, and the numbers speak for themselves: Less than 2% of all venture capital investments go to female founders; in companies that make up the S&P 500 stock index, only 8.2% of executive positions are held by women, while 40.5% of women…
Business analysts are change agents who drive the growth and evolution of their organizations. Their day-to-day work requires an understanding of core business operations and trends as well as the technology platforms and systems that support the business. It’s a dynamic role, and the business analyst career path often reflects the cross-functional nature of the position. Our learners come…
Many successful companies depend on adding to their customer base to grow their business. One key way to accomplish this goal is to ensure that companies receive a regular stream of sales leads. Here’s what you can do to generate leads for your business. 1. Ask current customers for referrals. Your current customers can be your best source of…
I’ve worked with a variety of enterprise enterprises throughout my SEO career, including big CDNs, encrypted email providers, American insurance companies, and passenger airlines. The management of stakeholders and broader support for SEO initiatives is a fundamental difficulty in big enterprise organizations. I have gained knowledge from and worked with organizations that use various team interaction, communication, and internal…